The Pennsylvania-based sporting goods retailer, Dick’s Sporting Goods (DKS
), announced it had reached an agreement with ESPN to serve as the exclusive online retailer for licensed merchandise.
Dicks’s will be embarking on a multi-year agreement as the exclusive online merchant for sporting goods merchandise on ESPN.com and related web properties. The new agreement will allow for fans to shop from an expanded product lineup of licensed fanware available at the rebranded ESPN Fan Shop powered by Dick’s Sporting Goods; sources also stated that contextually integrated shopping opportunities will also be featured across ESPN The Magazine, ESPN Radio, and a number of mobile properties including ScoreCenter, GameCast, and WastchESPN.
Sports fans will not be limited to shopping for apparel on the rebranded ESPN Fan Shop powered by Dick’s; the online store will also carry a whole host of other ESPN merchandise, including the popular documentary series “30 for 30.”
Dick’s shares traded higher on Monday, gaining 0.91% to kick off the trading week. The stock is up nearly 19% YTD.
No comments:
Post a Comment